Mark is owner and managing director of Laucke Flour Mills, the last of the Australian industry-founding family owned and operated flour milling companies.
Established in 1899, it provides specialty flours and pre-mixes for the food industry and home consumers through the milling of wheat, rye, spelt and triticale.
The company has mills at Strathalbyn and at Bridgewater in Victoria and supplies the Australian market as well as exporting to New Zealand, Asia, the UK and North America.
Mark was president of the Flour Millers Council of Australia for 15 years and is a member of several research and development committees, councils and boards.
He is heavily involved in promoting the benefits of a food value-chain focus and is passionate about ensuring the development of quality grains.
To this end, he has not only instigated efforts to lift the performance of the flour milling industry as a whole, but also for the entities in all sectors of the grains foods value chain, believing that this leads to stability and growth opportunities for the food industry and all companies involved.
Mark believes Laucke Flour Mills can continue to grow its markets beyond Australia.
“Marketing to me is about creating a belief in potential customers that what you’re offering is the best choice for them,” he said.
“I’ve been able to do that for my own business, I’ve done that for our industry where I can, and I’m seeking to do that for our state.
“South Australia already has a long-established culture of doing food better than any of the other states, so we now have to let people know just how good we are.
“As an Ambassador I am a marketer – the more passionate and enthusiastic the better.
“I just want to help everybody understand that the food businesses of SA are leading Australia and the world.”